The cover is a little movie like the Tron Wired cover was a few months ago. Just another bit of fun to remind us that there is a lot more possible with an electronic magazine over paper.
In case you have not played with one of the Wired iPad magazine, here is a overview page of the many features included. Both the UK Wired and US Wired offer a free introduction copy of the magazine for you to take a look at. The electronic version on the iPad is much easier to enjoy when on your workout bike.